About Shreeji Group

Overview: Shreeji Constructions/Group is a Mumbai based Real Estate organisation with more than two decade of experience in the construction industry. Shreeji Group was launching their flagship projects, Atlantis and Plaza – One of the largest projects the builders have ever undertaken in western Mumbai.

Problem Statement: Real estate builders have a key problem on pricing, based on the perception of the brand in the minds of consumers. Shreeji Group wanted to onboard a partner who could position Shreeji Group and its upcoming projects as premier projects and help the company command a premium.

Solution:
We took an integrated approach with the entire Branding and Marketing that worked together with the power of execution to drive business growth for the client.

Brand Discovery: Design & Language Set-up
We undertook an understanding of the target audience in the target location to formulate a visual and content strategy that resonated with the audience. The core logo design and communication strategy were created that would act as the foundation for the entire Marketing & Sales activation.

Marketing and Communication Strategy: Conceptualization to Execution
Post the brand design, and language setup, we created a comprehensive strategy that involved both online and offline promotions with a prime focus on driving site visits using digital media.

The elaborate list of collaterals created for Shreeji Group included: Logo Designing, Brand Identity, Brand Guidelines, Social Media ads and posts, Newspaper Inserts, Brochures, Site branding, Event related collaterals and, Website

Complete website overhaul for better online presence
Ashved Advertising helped Shreeji Group to revamp its online presence to stay competitive in the industry. By doing an overall revamp, the company could increase considerable amount of Google search traffic and overall improve its online presence.