About 9th Avenue

Overview:
Vraj Group is a Mumbai based Real Estate organisation with more than four decade of experience in the construction industry. Vraj Group was launching their flagship projects, 9th Avenue and Paras Residency in two different areas of Mumbai

Problem Statement:
Real estate builders have a key problem on pricing, based on the perception of the brand in the minds of consumers.
Vraj Group wanted to onboard a partner who could position Vraj Group and its upcoming projects as premier projects and help the company command a premium.

Solution:
We took an integrated approach with the entire Branding and Marketing that worked together with the power of execution to drive business growth for the client.

Brand Discovery
We undertook an understanding of the target audience in the target location to formulate a visual and content strategy that resonated with the audience. The core logo design and communication strategy were created that would act as the foundation for the entire Marketing & Sales activation.

Marketing and Communication Strategy:
Post the brand design, and language setup, we created beautiful, well though through brochures for both the projects that became a great sales tool for the brand.

The elaborate list of collaterals created for 9th Avenues included:
Logo Designing
Brand Identity
Brochures
Site Branding