About Blueivy

The Need: A complete design and brand identity package

The Solution:
The brand is combining the personality and cutting-edge style of a boutique hotel with the distinct positioning of a contemporary brand. We did a complete overhaul of the brand (retaining the name as a key element of brand heritage) – starting with a compelling set of core principles and built on the substantial internal pride that exists. Following this, we evolved the visual identity (preserving core assets such as the blue leaf) to ensure that new identity is a beautiful amalgamation of its classic deep-rooted legacy and the new world contemporariness.

Elements designed: Brand Identity, Packaging design for toiletries and other essential, Menu Designs for Restaurant and Coffee shop , Banquet Menu, Tariff Cards, Outdoor OOH, Take away food packaging

Results: Blue Ivy has an entirely refreshed set of brand assets: the brand identity, together with a proposition and key messages that communicate their core values in a contemporary, fresh and appealing way. The brand was launched internally with great success.